Marketing Specialist

Crafting Strategies.
Building Brands.
Driving Growth.

Versatile marketing professional blending strategic thinking with hands-on creative and technical execution — from global brand strategy and B2B campaigns to web development.

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Martin Minárik

About Me

I am a versatile marketing professional based in Prague, specializing in bridging the gap between high-level strategy and hands-on execution. My background spans global brand management, digital B2B campaigns, and technical web development.

Currently, I serve as a Global Marketing Manager at Carboneg, where I align international agencies across 12+ markets and drive brand revitalization. Whether it's designing a new e-shop from scratch, producing video content, or optimizing customer journeys, I bring a holistic approach to every project.

Experience

May 2024 — Present

Global Marketing Manager

Carboneg s.r.o.
Overseeing comprehensive global marketing strategy across 12+ markets. Leading brand revitalization, website redesigns, and managing B2B marketing campaigns. Singlehandedly built the company's compliance e-shop.
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2023 — Present

Marketing Specialist & Consultant

Freelance
Delivering end-to-end marketing solutions including social media strategy, content creation, and full website builds (WordPress, Webflow). Produced high-quality promotional videos and graphic design assets.
2022 — 2023

Marketing Executive

Grindstone s.r.o.
Lead marketing for a game dev studio. Managed digital marketing, B2B/B2C strategy, and web development. Created unique audio design for "Die by the Blade".
2021 — 2022

Webmaster

Interiér Invest s.r.o.
Managed all digital channels (SEO, social, email, paid ads) and oversaw website functionality. Designed graphics for digital and physical advertising.

Skills & Tools

Marketing

Digital Strategy B2B & B2C Campaigns Social Media SEO Lead Generation Brand Development

Creative

Adobe Photoshop Illustrator After Effects Premiere Pro Figma Video Production Audio Design

Technical

HTML/CSS WordPress Webflow Unreal Engine 4 & 5 Agile/Jira E-commerce

Languages

Slovak (Native) Czech (Native/Fluent) English (C1/C2)

Recent Projects

Carboneg E-shop

Carboneg E-shop

Built a fully functional carbon offset purchasing platform from concept to launch.

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Die by the Blade Audio

Game Audio Design

Created distinct impact sounds for weapon-on-armor collisions, enhancing immersive combat.

Audio Production
Social Media Campaigns

B2B Marketing Campaigns

Managed global social media strategies across 12+ markets for unified brand vision.

Strategy & Content
Web Development

Client Websites

End-to-end website builds using WordPress, Webflow, and custom code.

Development

Get in Touch

Interested in working together? Feel free to reach out for collaborations or just a friendly hello.

Location Prague, Czech Republic
Email minarik.martin97@gmail.com
Phone +420 777 148 263
Social
LinkedIn Profile