Marketing Specialist

Crafting Strategies.
Building Brands.
Driving Growth.

Versatile marketing professional blending strategic thinking with hands-on creative and technical execution — from global brand strategy and B2B campaigns to web development, video production, and game audio design.

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Martin Minárik

About Me

I am a versatile marketing professional based in Prague, specializing in bridging the gap between high-level strategy and hands-on execution. My background spans global brand management, digital B2B campaigns, and technical web development.

Currently, I serve as a Global Marketing Manager at Carboneg, where I align international agencies across 12+ markets and drive brand revitalization. Whether it's designing a new e-shop from scratch, producing video content, or optimizing customer journeys, I bring a holistic approach to every project.

Experience

May 2024 — Present

Global Marketing Manager

Carboneg s.r.o.
Overseeing comprehensive global marketing strategy, aligning international agencies across 12+ markets including Africa, Chile, and Mexico to achieve unified brand vision. Leading a full brand revitalization as project manager and singlehandedly built the company's compliance e-shop. Played an integral role in organizing the Living Landscape conference.
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2023 — Present

Marketing Specialist & Consultant

Freelance
Delivering end-to-end marketing solutions for diverse clients — from social media strategy and content creation to full website builds in WordPress and Webflow. Developed and executed innovative social media strategies that measurably increased online visibility. Led a comprehensive rebranding project, operated as videographer and editor, and created visually engaging graphic design assets.
2022 — 2023

Marketing Executive

Grindstone s.r.o.
Marketing lead at a game development studio, responsible for graphic design, digital marketing, B2B/B2C strategy, and web development. Played a key role in organizing Game Days, Slovakia's largest game development conference. Created unique audio design for "Die by the Blade" and represented the company at international B2B conferences.
2021 — 2022

Webmaster

Interiér Invest s.r.o.
Managed all digital marketing channels — SEO, social media, email, and paid ads — while overseeing website functionality and content. Designed graphics for both digital and physical advertising. Conducted market research and tracked KPIs to drive data-informed campaign optimization.
2015 — 2022

Bartender & Hospitality

Various venues — Prague & Slovakia
Seven years in hospitality, building strong customer service, team coordination, and event management skills. Progressed to coordinating shifts, training new staff, and managing inventory. Leveraged social media to promote events and grow venue presence online.

Skills & Tools

Marketing

Digital Strategy B2B & B2C Campaigns Social Media SEO Lead Generation Brand Development

Creative

Adobe Photoshop Illustrator After Effects Premiere Pro Figma Video Production Audio Design

Technical

HTML/CSS WordPress Webflow Unreal Engine 4 & 5 Agile/Jira E-commerce

Languages

Slovak (Native) Czech (Native/Fluent) English (C1/C2)

Recent Projects

Die by the Blade Audio

Game Audio Design

Created distinct impact sounds for weapon-on-armor collisions, enhancing immersive combat.

Audio production

B2B Marketing Campaigns

Managed global social media strategies across 12+ markets for unified brand vision.

Strategy and content

Client Websites

End-to-end website builds using WordPress, Webflow, and custom code.

Development

Get in Touch

Interested in working together? Feel free to reach out for collaborations or just a friendly hello.

Location Prague, Czech Republic
Email minarik.martin97@gmail.com
Phone +420 777 148 263
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